Thursday, August 11, 2011

Follow me on my "Professional Twitter"

It sounds like the perfect idea. A social media outlet  portraying the professional and work related side of ones life. A timeline filled of thoughts, feelings, and corny jokes about ones expertise. This is no place for "@" tweeting friends about the events for the night, ones thoughts on the new Gorillaz album (which is freaken great may I add), and personal insights about how ones day is going outside of the work environment. Nope none of that is appropriate for @JohnDoePR, or @JaneSmithMedia, not one bit. People have this idea in their heads, if they hide their social life from work and perspective employees they will look better, with higher chances to get jobs, or promotions. Well not to burst anyones tweeting bubble, but this is not the case.
     The professional twitter is repetitive, boring, and confusing. They are equivalent to following one of those robot twitter accounts, tweeting the same topics but in different wording each and every day. This is the last thing someone want their account to become. Yes, it is important for project oneself in a manner that will attract the higher ups of ones desired industry, this is a must for any user wishing to give thoughts on something other than what happened on the Real Housewives of New Jersey last night. However employers want to see more. When picking up the phone or walking into an office for a job interview, the one piece of advice always given is "be yourself", let the HR team see the real you. It works the same for a twitter account, when a personal professional projects their 140 character personality to the working world, along with the professional insight, it's giving the social media employer exactly what they need. Making your tweet stand out from the repetitive hashtags and retweets.
     The professional twitter can also get confusing, and give off the feeling the user is hiding something. A working twitter account, is usually followed by a play account. This can be deadly and confusing if found by the employer. Having two twitter accounts will raise questions and concerns. What is this person hiding? Which account do I follow? What if I follow both accounts? This could be a breaking point with no chance for repair. While privacy is important, users need to remember social media puts its users in the online lime light. There is no reason a person should be tweeting or posting "Getting Trashed tonight!" when "can't wait to let loose tonight" will do.
     As scary as it may seem, it is ok to let others know you do more than read interesting articles from google news or the Wall Street Journal, because sometimes ones best hiring quality can be knowing something other than whats trending in the business world.

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