Junkyard Cars Build Character

     They say cars speak to the owners personality. Everything from the color, type, and brand, say something about its driver. Black says high maintenance, while red means daring. A Cadillac radiates luxury and class, and Honda drivers always seem more money conscious than others. Drivers thrive off these traits, they give motorists the fuel to hop in their cars with pride, ready and eager to get from point A to B. While all drivers cycle through different cars, there is one car almost every driver has driven at one point or another. The Junkyard car.

     The Junkyard car is a species of its own, like others it comes in varieties. Usually years older than most, this car comes with special features, such as dents, scratches, and rust. They will make noises no car should make, with a millage that causes a double take to the dashboard. At stoplights this car will cause embarrassment, and the wear and tear make others wonder why its still running.  However deep under all of the negatives are some positives. While newer vehicles seem to brand the person, junkyard cars allow the driver to brand the car, giving the car a unique image, and a identity unlike any other.
     Whether drivers know it or not, these old jalopies come with an immense amount of hidden individuality. A bright red velvet interior, an old car phone holder, or a hilarious sounding horn. These features cause passengers to enter the car and burst into laughter. It is important for drivers to take hold of this comedic side, allowing them to grow prideful of their car. Many owners will even name their cars hilarious names, complimenting the look of the car, and the personality of the driver. Names like, The Wheez Mobile, Grandma Rose, Old Bugger, and Brenda, allow people to become excited about driving or riding in the car, saying "hey lets take Big Red for a whip around the block."
     Although drivers may love their current cars as one of their own kids, nothing will beat the memories made, and make a person appreciate their current car more, than a Junkyard Car...
  

Forever 21 sells Mens apparel? Excuse me?

     There is a retail store girls rant and rave over. The styles, variety, and value draw them in, while music and a fun, flirty atmosphere keep them shopping for hours. Representing style and affordability, Forever 21 gives young women the opportunity to wear the latest styles, without breaking the bank. However, located in select stores, between rooms of pink wallpaper and jewelry stands, are...wait for it...mens clothes. Excuse me?
      Labeled as "21 Men," this clothing line offers men the metropolitan "GQ" look, beating the cost of stores like Urban Outfitters. It has its own room sectioned off in Forever 21 stores, and a separate section on the Forever 21 website. Although honestly... what man in his right mind is going to walk into their local 21 store or log online to shop. Forever 21 has been branded as a women's retail store. The advertisements, store decor, and website, are all geared on making women feel young, beautiful, and fashion forward. Most men won't even think about walking through store doors unless tightly gripping their girlfriends hands. Some refuse to enter the store all together, waiting outside for their significant other to finish shopping. Many males are unaware the mens line even exists. This is a huge issue if the company plans on having "21 Men" explode.
     The mens line needs its own identify (perhaps even a new name). The clothing needs to break off into its own separate store creating a new brand, while still keeping company values and goals. With the use of new strategies, 21 Men (more masculine name needed) could begin trending, competing with stores like H&M, Pacific Sunwear, and Urban Outfitters in no time. In its current state Forever 21 has mastered the fashion, their mens clothes look great, appealing to a certain crowd and demographic. This is great, the beauty of fashion is in the eye of the shopper. 21's next step should be to take this appeal and built upon it. Take the inspiration found in the clothes, and build it into a new store, a new experience. The same goes for the website, pictures of wedges and skirts on the homepage are not going to intrigue men to dive deeper into the site.
     Forever 21 INC. has a product with huge potential. The question now is, should they expand it? Maybe the company wants their mens line to be exclusive, maybe not. Whatever the goal is, they need to change something. For some reason mens clothes surrounded by feminine colors, jewelry, and frilly dresses just never seemed to work...